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Top 50 Ecommerce Statistics in 2020

eCommerce Statistics about Dropshipping

1) According to 451 Research, the global eCommerce transactions are expected to exceed $5.5 trillions by the year 2022. 

2) The dropshipping trend is still at large, with higher ranks forecasted by Google Trends.

3) According to recent research done by EmpathyBroker, it was discovered that 51% of consumers prefer to shop online rather than going to a physical shop. 

eCommerce Statistics about Customer Retention

4) PwC states in a recent report that 1 in 3 customers will stop following a brand they love and never buy anything from them again in the event of just one bad customer experience.

5) Microsoft claims that, according to a survey, 47% of customers are willing to break their relationship with a brand that does not emphasize on customer experience.

6) Customers are four times more likely to purchase a product from your competitor if they offer better customer service in comparison (Bain & Company).

7) Statistics gathered by Statista show that 12% of customers in the USA lose loyalty to a brand that offers slow customer service. 

8) 84% of clients concurred that they won’t return to a business on the off chance that they’ve had a poor encounter while returning an item (Klarna).

9) 80% of customers detailed that they feel urged to return to a brand or make first-time purchases if they are given a discount or offer. (Inc.)

10) 82% of organizations announced that client retention is much less expensive than client acquisition (Econsultancy).

11) 66% of customers claim that they switched brands because of poor customer service. (Harris Interactive).

12) According to a recent report, Inmoment states that 60% of customers agree that they purchase more frequently from companies that they trust.

13) Studies conducted by Earl Sasser of the Harvard Business School have proved that organizations reported a 25% to 95% jump in profits when they increased customer retention by 5%.

14) 77% of customers and 60% of millennials claim they’ve held relationships with certain brands for 10+ years (Inmoment).

15) 54% of men and 51% of women ranked quality as the most important factor when making a purchase (FirstInsight).

eCommerce Statistics about Loyalty Marketing

16) Organizations with solid reliability showcasing programs develop incomes 2.5 times quicker than their rivals and produce 100-400% better returns to investors (Harvard Business Review).

17) Individuals from top-performing loyalty programs are 77% bound to pick your brand over the opposition (Bond Brand Loyalty).

18) 63% of Millennial and Gen Z customers won’t stay dedicated to a brand that doesn’t have a loyalty program (Annex Cloud).

19) Loyal customers spend 67% more than the newcomers (Adobe).

20) More than 57% of loyalty program members prefer to interact with their loyalty program through mobile devices (Pymnts.com). Over 52% of loyal customers will join a loyalty program.

21) Buyers are switching loyalty programs quicker than even three years back, with 78% of buyers revealing they are retracting loyalty at a quicker pace (Annex Cloud).

22) Customers of today find financial rewards (61%) and programs highly tailored to their needs (58%) much more luring (Adobe).

23) A poll conducted in the USA a few years back concluded that 60% of people were interested in receiving emailed codes for use at checkout as a way of saving. (Statista).

24) 25% of brand marketers of today prioritize customer experience over every other factor. 18% prefer brand awareness as the most important thing, 18% go with new customer acquisition, 17% prioritize customer loyalty, and 15% emphasize on engagement. (Bynder State of Branding Report).

25) According to the advisory firm McKinsey & Company, 25 to 50% of a brand’s highest-spending customers also shop with its competitors. The top 10% of your customer base is spending 3x more than your average customer.

eCommerce Statistics about Affiliate Marketing

26) Since 2015, income from affiliate promoting programs develops by 10% every year. The projections of this pattern are forecasted to proceed in any event until 2021 (Business Insider).

27) 81% of brands depend on affiliate programs (Mediakix).

28) 94% of publishers use more than one network of affiliation (Rakuten).

29) More than 50% of affiliate-referred traffic comes from mobile devices (Awin).

30) By the end of 2020, the affiliate market will grow to $6.8 billion (eMarketer).

31) Affiliate marketing accounts for 16% of online orders (Awin).

32) Affiliate marketing has garnered more than 5 billion user clicks with over 170 million transactions globally. (IAB).

33) 90% of advertisers think affiliate programs are essential to their marketing strategy (Rakuten).

34) Affiliate marketing programs generate 15-30% of all sales for advertisers (Authority Hacker).

eCommerce Statistics about Referral Marketing

35) Referrals are the greatest source of ecommerce conversion (Growcode).

36) 92% of consumers trust referrals from people they know (Annex Cloud).

37) 65% of new business comes from referrals (Entrepreneur).

38) 74% of consumers consider word-of-mouth as the primary factor behind their decision-making process (Think with Google).

39) Referred customers can increase your profits by at least 16% (Harvard Business Review).

40) B2B companies with referrals achieve 70% higher conversion rates (Influitive).

41) According to Entrepreneur, Airbnb has nearly doubled its number of customers each year since 2012 with the introduction of the referral program.

42) Referred customers have an 18% lower churn than customers acquired by other marketing means (Wharton University).

43) 84% of B2B decision-makers start the buying process with a referral (Influitive).

eCommerce Statistics about Shopify Marketing

44) Shopify claims that they have paid an accumulative figure of over $850,000 to more than 300 ethical hackers for help in resolving security issues (Shopify).

45) Shopify powers over 1 MILLION businesses worldwide (Shopify).

46) Shopify claims to have contributed over $183 BILLION in economic activity globally (Shopify).

47) In 2019, Shopify took 31% of the e-commerce platform market (Oberlo).

eCommerce Statistics about WooCommerce Marketing

48) The current 2020 market share for WooCommerce is 26% amongst the top 1 million sites which are using e-commerce technologies (Builtwith).

49) WooCommerce is used by 5.7% of all the websites (W3Techs).

50) WooCommerce powers more than 29.13% of all online stores on the internet (Datanyze).

Source:

  • 451research.com/451-research-s-global-unified-commerce-forecast-uncovers-dramatic-shifts-in-consumer-spending-patterns
  • trends.google.com/trends/explore?date=today%205-y&q=dropshipping
  • periscope-solutions.com/download.aspx?fileID=3456
  • pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf
  • info.microsoft.com/rs/157-GQE-382/images/EN-CNTNT-Report-DynService-2017-global-state-customer-service-en-au.pdf
  • bain.com/insights/topics/loyalty
  • statista.com/statistics/815599/causes-of-customer-service-frustration-us/
  • klarna.com/assets/sites/3/2019/11/14080024/6310-KLA-Re-thinking-Returns_DD1-28.02.191.pdf
  • inc.com/peter-roesler/new-study-shows-deals-promotions-affect-every-part-of-shopping-experience.html
  • econsultancy.com/15-fascinating-insights-from-econsultancy-s-2014-reports/
  • harris-interactive.co.uk/
  • get.inmoment.com/2018-cx-retail-trends/
  • hbswk.hbs.edu/archive/the-economics-of-e-loyalty
  • get.inmoment.com/2018-cx-retail-trends/
  • info.firstinsight.com/quality-v-price-study
  • hbr.org/2020/01/the-loyalty-economy
  • info.bondbrandloyalty.com/loyalty-report-2018
  • annexcloud.com/blog/10-statistics-prove-effectiveness-loyalty-programs/
  • cmo.adobe.com/articles/2017/3/loyalty-mind-blowing-stats-tlp.html#gs.2duzkf
  • pymnts.com/restaurant-innovation/2019/mobile-loyalty-success-hinges-on-more-than-just-points/
  • annexcloud.com/blog/loyalty-program-statistics-will-make-rethink-marketing/
  • cmo.adobe.com/articles/2017/3/loyalty-mind-blowing-stats-tlp.html#gs.vzaugi
  • statista.com/statistics/630738/interest-loyalty-program-offers-usa/
  • bynder.com/en/blog/bynder-onbrand-2018-state-of-branding-report/
  • blog.hubspot.com/service/customer-loyalty-trends
  • businessinsider.com/intelligence/research-store?IR=T#!/THE-AFFILIATE-MARKETING-REPORT/p/56467038/category=11987293
  • mediakix.com/blog/affiliate-marketing-statistics/#gs.F9opU3f1
  • go.rakutenmarketing.com/hubfs/Networks_Help_Drive_Affiliate_Marketing_Into_The_Mainstream.pdf
  • awin.com/gb/affiliate-marketing/15-powerful-affiliate-marketing-statistics-worth-paying-attention-to
  • emarketer.com/Article/Affiliate-Marketing-Highly-Measurable-Scales-Easily/1014737
  • awin.com/gb/affiliate-marketing/15-powerful-affiliate-marketing-statistics-worth-paying-attention-to
  • iab.it/wp-content/uploads/2017/10/The-Awin-Report-2017-IAB-Milandef.pdf
  • rakutenadvertising.com/
  • authorityhacker.com/best-affiliate-programs/
  • growcode.com/blog/referral-marketing/
  • annexcloud.com/blog/39-referral-marketing-statistics-that-will-make-you-want-to-start-a-raf-program-tomorrow/
  • entrepreneur.com/article/276605
  • think.storage.googleapis.com/docs/the-path-to-purpose_articles.pdf
  • hbr.org/2011/06/why-customer-referrals-can-drive-stunning-profits
  • influitive.com/resources/know-b2b-referrals-probably-dont/
  • entrepreneur.com/article/248867
  • faculty.wharton.upenn.edu/wp-content/uploads/2013/05/Schmitt_Skiera_VandenBulte_2013_Referrral_Programs_2.pdf
  • influitive.com/resources/know-b2b-referrals-probably-dont/
  • hackerone.com/blog/Shopify-Thanks-Over-300-Hackers-Pays-850000-Hackers-Three-Years
  • shopify.com/about/economic-impact
  • shopify.com/about/economic-impact
  • oberlo.com/statistics/ecommerce-platform-market-share-in-usa
  • trends.builtwith.com/shop
  • w3techs.com/technologies/details/cm-woocommerce
  • datanyze.com/market-share/e-commerce-platforms–6/woocommerce-market-share
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